The Kerrang! Awards are one of the UK's most notorious and celebrated music award events, annually attended by the biggest names in rock royalty. In a rock homage to another monarchy, this years event needed to be an anarchic Punk/Rock remix of the Queen's Diamond Jubilee.

Gathering the regal troupes, paraphernalia, pageantry and traditions of a long established reign, and throwing them into a frenzied metal mosh pit, resulted in an identity and 360° campaign that embodied both worlds, bursting with majestic decadent splendour.